hairNETdesign,
a Division of i Software Group
hairNETdesign specializes in the development of Web
sites for Salons and Spas. Marketing your salon or spa is as important to
your business success as having a professional staff and
competitive pricing! Every hair salon or spa owner knows
that the most important element in retaining customers
in their business is having a quality staff that ensures
customer satisfaction on each and every visit. But
retaining your existing customer base is not enough if
you wish to grow your business. You have to market your
salon or spa to new customers!
DALLAS
ALLEMAN, owner of SALON DU BEAU MONDE in New Orleans,
LA, which was featured in the Salon Today 200 in
January, 2004.
"We increased the sophistication of our website," says
Alleman. "Almost all of our new clients are coming to us
from that source." The site includes basics like a
service menu, artist profiles, and a gallery of styles.
But it also offers a virtual tour of the salon, plus
links to the websites of the manufacturers that provide
the shop with haircare and makeup products. If a client
wants to know more about a TRUCCO lip gloss or WELLA
shampoo, all she has to do is click. "
SALON WEBSITES: The Good,
The Bad and The Best by
Chantal Todè
The dot.com
hype has quieted down, but don't think for a minute that
the internet is going away. In fact, more people are
on-line all the time-shopping, researching, and hanging
out. Also on the rise is the number of households with
high-speed internet access.
So if you don't already have a website or if the one you
have is a few years old, it may be time to revisit the
subject. Your site, after all, is a relatively cheap way
to advertise your business. Case in point? "We get calls
everyday asking what services we offer and all we have
to say is, 'If you have access to the web, you can
download all the information there,'" says DR. JONPAUL
LESKI, who opened JONPAUL'S, an upscale men's salon in
Duluth, GA, nine months ago.
The basic idea is to keep the site as simple as possible
while providing the necessary information and reflecting
the personality of your salon. Leski, whose background
is in information technology, wanted to his salon to
feel like a gentlemen's club, a mood he had designers
replicate on the web by duplicating the look of his
brochure. Don't underestimate the importance of having a
website that reflects your salon. "People spend lots of
money on their hair," he says. "They expect to see a
website that reflects the same level of quality."
Start with your basic information, such as your
telephone number, address, hours of operation and
prices, and decide about how best to present them.
Rector-Gable recommends putting your telephone number,
e-mail contact information and salon hours on the home
page. "A lot of people will search for your salon on
Google instead of dialing 411, so be sure your phone
number is prominent," she advises.
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